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Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or women? Why should your ad consider the reader’s gender, aren’t all drivers looking for the…
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Sixteen years ago, when the Women In Trucking Association was formed, the response from the trucking industry was positive. They were more interested in using an untapped resource (women) to fill seats (both Board seats and truck seats) than hiring women, but increasing the ranks of women was a welcome solution. The typical comment from carriers…
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#1. Let them know you WANT to hire women. If your recruiting ad doesn’t include women, or worse yet, excludes women, you won’t get their attention. Don’t always show a male driver in your ads, and don’t assume that the only woman in your ad should be the wife at home. Go back and look…
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For over fifteen years the Women In Trucking Association has worked hard to advance our mission to encourage the employment of women, address obstacles and celebrate success. This goal to increase the percentage of women working in transportation jobs remains constant. We are a trade/professional organization and are supported by our members who join the…
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The Mission of Women In Trucking includes the goal to, “encourage the employment of women in the trucking industry.” Our idea of a mobile unit in a semi-trailer was realized in 2019 when Walmart agreed to donate a trailer to be fitted as a moving educational center. The goal was realized when the Driver Ambassador…
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The word civility is defined as formal politeness and courtesy in behaviour or speech. Its origin is the word “civilitas” which relates to citizens. Words aligned with civility include courtesy, politeness, good manners, graciousness, and respect. The Institute for Civility in Government goes beyond this definition to include “disagreement without disrespect.” What does that mean?…
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When Liz was six years old her mother sold her into the sex industry with the advice to “smile, look pretty, and do whatever he says if you love me.” For the rest of her childhood, she endured constant abuse until she was able to escape. Now, Liz shares her story as the Field Trainer at…
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The Women In Trucking Association strives to be a resource for the trucking industry. This means we spend a great deal of time collecting data from our members. Everything from recruiting and retention to harassment is analyzed and the results are either White Papers, webinars, or benchmarking information. Late last year we conducted a survey…
