Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or women? Why should your ad consider the reader’s gender, aren’t all drivers looking for the…

The Over The Road March issue is now online! Please click on the thumbnail to view! For quick access to our March 2023 list of recruiters, please go here.

Is it just me, or do you see it as well? When I observe truck drivers at the beginning of their shifts, they are speedy in doing their vehicle inspection. I have never seen a driver take 30 minutes to inspect a tractor and trailer. I have seen some truck drivers, when they know they…

Sixteen years ago, when the Women In Trucking Association was formed, the response from the trucking industry was positive. They were more interested in using an untapped resource (women) to fill seats (both Board seats and truck seats) than hiring women, but increasing the ranks of women was a welcome solution.  The typical comment from carriers…

The Over The Road February issue is now online! Please click on the thumbnail to view! For quick access to our February 2023 list of recruiters, please go here.

So, when is a good time to get into the independent operator business? With fuel prices still high and freight rates not what they used to be; many are asking: should I become an operator now? The short answer is probably no, but the full answer may be “now is the perfect time”. In making…

#1. Let them know you WANT to hire women. If your recruiting ad doesn’t include women, or worse yet, excludes women, you won’t get their attention. Don’t always show a male driver in your ads, and don’t assume that the only woman in your ad should be the wife at home. Go back and look…

Happy New Year! Every year, I have the same wish and goal for my readers, supporters, and clients. My desire and plan for 2023 are for us all to be safer than last year. In the past, I have referred to ATRI; the American Transportation Research Institute. This organization does a great deal of work…