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The Women In Trucking Association was searching for ways to reach the next generation to introduce them to careers in transportation. The idea of a doll was considered, and we reached out to Mattel to see if we could get a truck driver Barbie doll. Since the original 1959 Barbie, Mattel has given her over…
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The goal of Women in Trucking is to create a more gender-diverse industry. We are proud of the fact that fifteen percent of our members are men who join because they support our mission. In fact, there are men who serve on our Board of Directors! Why should we encourage men to join forces with…
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The trucking industry has traditionally been male-dominated, with women making up a small percentage of truck drivers and other industry professionals. However, technology is helping to break down barriers and create new opportunities for women in the trucking industry. Safety Technology Safety Technology is one of the most significant areas of innovation in the trucking…
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Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or women? Why should your ad consider the reader’s gender, aren’t all drivers looking for the…
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Sixteen years ago, when the Women In Trucking Association was formed, the response from the trucking industry was positive. They were more interested in using an untapped resource (women) to fill seats (both Board seats and truck seats) than hiring women, but increasing the ranks of women was a welcome solution. The typical comment from carriers…
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#1. Let them know you WANT to hire women. If your recruiting ad doesn’t include women, or worse yet, excludes women, you won’t get their attention. Don’t always show a male driver in your ads, and don’t assume that the only woman in your ad should be the wife at home. Go back and look…
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For over fifteen years the Women In Trucking Association has worked hard to advance our mission to encourage the employment of women, address obstacles and celebrate success. This goal to increase the percentage of women working in transportation jobs remains constant. We are a trade/professional organization and are supported by our members who join the…
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The Mission of Women In Trucking includes the goal to, “encourage the employment of women in the trucking industry.” Our idea of a mobile unit in a semi-trailer was realized in 2019 when Walmart agreed to donate a trailer to be fitted as a moving educational center. The goal was realized when the Driver Ambassador…
