Being Recognized


The reports about airline incidents have been numerous lately and they don’t seem to be stopping.  Maneuvering through a busy airport, like Atlanta or Chicago, is not fun. In fact, it’s frustrating and challenging, even for frequent flyers who know what to expect.

As President of the Women In Trucking Association, I spend a lot of time flying to meetings, conferences and speaking engagements. I stick with Delta as there aren’t a lot of choices at my home airport in Appleton, Wisconsin.

Although I go through the security line on (sometimes) a weekly basis, I am always greeted with a blank stare and the instructions to put my bag on the conveyor belt. They often ask me if I am carrying cheese or sausage. My response is always, “No, I live here, why would I be taking cheese or sausage on a plane with me?” Apparently, these items appear as liquid under the x-ray machine.

I recognize all the TSA agents and have even memorized some of their names. Yet, none of them seem to recognize me, except for Todd. When Todd sees me enter the screening area he calls out “Where are you headed this week?” I tell him my current destination and he always ends with “Have a good one.”

I look forward to seeing Todd in the security line. He smiles and treats me like a longtime friend. Once, when I was waiting for my sister to arrive (I wasn’t traveling that day and was wearing shorts instead of my usual business attire), Todd made a comment to me. “You’re on the wrong side of security” he said. I told him I was expecting my sister for a family vacation. When she arrived, she was surprised to see me chatting with the TSA agent as if we were old friends.

In a way, we are. I’ve been flying out of Appleton airport for most of my adult life, reaching the one million mile mark with Delta and averaging 125,000 miles each year. Yet, most of the agents continue to look through me instead of at me. Except for Todd. Todd treats me like a customer instead of a target. He actually recognizes me.

One dictionary’s definition of recognition includes, “a token of thanks or acknowledgement” in addition to “the act of being recognized” or the “identification of a person or thing as having previously been seen or heard.”

The Appleton airport is very small and there are rarely more than two people in line for security. As a TSA approved passenger, I am often given priority clearance and directed to the TSA approved line. Yet, I’m still treated like a stranger by everyone but Todd.

Why is it so important to give a driver, an employee or even your wait staff some recognition?

Robert C. Lee, Vice President of a shipping company once said, “The sweetest sound to anyone’s ears is the sound of their own name.”

A website called ‘The Leader’s Institute’ claims that the need to feel important is a crucial motivating factor that leads to success and is a need that is rarely satisfied. However, it’s a need that isn’t difficult to fill.

Remembering someone’s name is a way to make them feel important. I try to always repeat a person’s name at least twice, as I am very forgetful in remembering names. However, I am always honest when I recognize a face but can’t recall the name. I’ll just ask them to remind me. People usually don’t mind if you show them it’s important to you.

Do you take the time to call a person by his or her name whenever possible? Do you notice the driver seated next to you, the waitress serving your food or the clerk at the hotel? If they have a name badge on, do you honor them by using their name in your conversation?

Think about the impact you could make in someone’s day, especially if it’s been a trying one. Look at the person’s name badge or name plate on the desk and use their name when you are speaking. Todd might just be a friendly guy who likes to greet passengers when they go through security, but for me, he makes the day a little less dreary and a whole lot nicer.

Ellen Voie

President/CEO/Founder of
Women In Trucking, Inc.

Women In Trucking Association, Inc. is a nonprofit association established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as 17 percent of its members are men who support the mission. Women In Trucking is supported by its members and the generosity of Gold Level Partners: Bendix Commercial Vehicle Systems, Daimler Trucks North America, BMO Transportation Finance, Great Dane, J.B. Hunt Transport, Ryder System, Inc., U.S. Xpress, and Walmart. Follow WIT on Twitter, Facebook, or LinkedIn. For more information, visit

About Ellen Voie, President/CEO

Ellen Voie founded the Women In Trucking Association in March of 2007, and currently serves as the nonprofit organization’s President/CEO.